Toy & Hobby China, previously Toy & Edu China, will gather the entire toy network for the event’s 37th edition. The renowned Chinese trade fair is globally known as a market platform featuring the toy industry and its challenges. Shenzhen World Exhibition & Convention Center will host Toy & Hobby China, which will run simultaneously with Baby & Stroller China and Licensing China from 7 to 9 April 2025.

A new highlight of the 2025 edition will be the Trendy Toy Zone, an area that will be dedicated to featuring trendy toys, including figures and collectables. On the other hand, the Industrial zone will showcase more than 100 top brands worldwide.

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